About

We believe the best creative work doesn’t happen in isolation – it happens in partnership. We exist to be just that: your counterpart. A strategic, creative, and operational ally that helps bridge the gap between vision and execution, chaos and clarity, ambition and impact.

Founded by a team of seasoned leaders with deep experience in content production, brand development, and product design, Counterpart was built for organizations that need more than inspiration – they need integration. Our roots span global brands, agencies, and creative startups, and our work lives at the intersection of storytelling, systems, and scale.

We’ve launched studios from the ground up, led multi-million dollar creative operations inside tech giants, and delivered award-winning work across platforms and industries. That range is our edge – and it’s why we’re able to plug in quickly, collaborate seamlessly, and drive results from day one.

Whether you’re scaling a creative team, building a brand from scratch, or navigating the complexity of modern content ecosystems, Counterpart brings the clarity, rigor, and creative firepower to move you forward.


Brand Development & Campaigns

  • Brand identity systems and creative direction

  • Integrated campaign strategy and execution

  • Creative team leadership and agency collaboration

  • Celebrity and talent-driven campaign development

Creative Operations

  • Workflow optimization for in-house or hybrid teams

  • Toolchain assessment and implementation (Asana, Figma, Jira, Adobe Creative Suite, Adobe Experience Manager)

  • Budget planning, resourcing strategy, and vendor management

  • Creative org design and scaling

Content & Production Strategy

  • Full-cycle content planning: from conceptual ideation to delivery

  • High-volume, high-quality production systems

  • Global film & video production and studio development

  • Original IP and branded content creation

  • AI content creation, workflow consultation & development

Product Design Program Leadership

  • Cross-functional design operations (Product, UX, Marketing, Engineering)

  • Customer experience roadmapping and launch planning

  • Design system governance and stakeholder alignment

  • End-to-end UX program management