
About
We believe the best creative work doesn’t happen in isolation – it happens in partnership. We exist to be just that: your counterpart. A strategic, creative, and operational ally that helps bridge the gap between vision and execution, chaos and clarity, ambition and impact.
Founded by a team of seasoned leaders with deep experience in content production, brand development, and product design, Counterpart was built for organizations that need more than inspiration – they need integration. Our roots span global brands, agencies, and creative startups, and our work lives at the intersection of storytelling, systems, and scale.
We’ve launched studios from the ground up, led multi-million dollar creative operations inside tech giants, and delivered award-winning work across platforms and industries. That range is our edge – and it’s why we’re able to plug in quickly, collaborate seamlessly, and drive results from day one.
Whether you’re scaling a creative team, building a brand from scratch, or navigating the complexity of modern content ecosystems, Counterpart brings the clarity, rigor, and creative firepower to move you forward.
Brand Development & Campaigns
Brand identity systems and creative direction
Integrated campaign strategy and execution
Creative team leadership and agency collaboration
Celebrity and talent-driven campaign development
Creative Operations
Workflow optimization for in-house or hybrid teams
Toolchain assessment and implementation (Asana, Figma, Jira, Adobe Creative Suite, Adobe Experience Manager)
Budget planning, resourcing strategy, and vendor management
Creative org design and scaling
Content & Production Strategy
Full-cycle content planning: from conceptual ideation to delivery
High-volume, high-quality production systems
Global film & video production and studio development
Original IP and branded content creation
AI content creation, workflow consultation & development
Product Design Program Leadership
Cross-functional design operations (Product, UX, Marketing, Engineering)
Customer experience roadmapping and launch planning
Design system governance and stakeholder alignment
End-to-end UX program management